The symbol represents here is the QR Code, often seen on product or advertisement, usually use as a shortcut for those interested to scan the code with their mobile phone and received information.
Find out more about QR Code here.
Once the QR Code Reader program is installed, the mobile phone can be use the scan the QR Code. Just open the program and capture the QR Code with your phone camera, the program will decode the QR Code into a readable data.